Building on the success of the SheaMoisture Men's #NoRoughDays campaign, "Very Good Day" expands the brand's narrative by exploring a more artistic and free-spirited side of masculinity. This photo and video project moves beyond the existing focus on shaving and skin irritation to capture the essence of a "Very Good Day" for a diverse range of men. While maintaining the #NoRoughDays campaign's emphasis on positive affirmations and authentic storytelling, "Very Good Day" incorporates a nostalgic and cinematic aesthetic, further solidifying SheaMoisture Men's position as a brand that understands and celebrates the multifaceted experiences of modern men. This project aims to broaden the brand's reach by resonating with a wider audience through visually compelling content that evokes both a sense of nostalgia and a celebration of individual expression.