SheaMoisture Men's #NoRoughDays campaign used a double entendre to convey both the absence of skin irritation and a positive attitude towards life's challenges. This year-long campaign featured a nostalgic short film, elevated product visuals, and a docuseries following diverse men across the country. #NoRoughDays aimed to disrupt the shaving category with its focus on product efficacy, positive affirmations, and authentic storytelling.