This Father's Day campaign for SheaMoisture Men, titled "Why I Love My Dad," built upon the success of the previous year's "A Father's Lullaby" initiative. The campaign took a multi-faceted approach to celebrating the diverse expressions of love and gratitude between fathers and their children. Intimate family portraits, heartfelt storytelling, and a contemporary remix of the original lullaby, "A Light in You," combined to create a touching tribute to fatherhood.