PROJECT OVERVIEW


Commissioned by Apple for their "Today at Apple" program, this project aimed to inspire creativity during a time when in-person gatherings were limited. A unique artistic vision and approach to photography were highlighted in a downloadable "Guidebook" designed to empower individuals to explore their own creative potential.

The project focused on transforming photos using everyday props. A series of bespoke art pieces were created, showcasing the process and techniques involved, to demonstrate how simple objects can be used to create compelling images.

By sharing the story and creative journey behind the project, it encouraged both novice and experienced photographers to experiment with new, bolder, and more refreshing ways of making art. The work served as a source of inspiration and a practical toolkit, sparking imagination and empowering individuals to push their creative boundaries.

ROLE


Creative Direction, Creative Development, Art Direction, Photography

Previous
Previous

Google Pixel 6A

Next
Next

SMM - No Rough Days