PROJECT GOAL
To revitalize SheaMoisture Men's social media presence and establish a unique brand identity by building on the success of their inaugural #DefineYourBeard campaign.
THE APPROACH
We created #DefineYourBeard v.2.0, a campaign featuring 12 diverse, everyday men captured in photos and videos against vibrant backdrops. This approach aimed to:
Increase social media engagement: By showcasing authentic personalities and relatable stories.
Establish a distinct brand identity: Moving beyond product-focused messaging to connect with the target audience on a personal level.
Develop marketing assets: Generating a library of high-quality visuals for use across various platforms.
TARGET AUDIENCE
Men who see themselves reflected in the campaign and the women in their lives (wives, girlfriends, sisters) who influence their purchasing decisions.