#AFathersLullaby, a Father's Day campaign for SheaMoisture Men, celebrated the profound bond between fathers and their children. Through intimate vignettes and ASMR-inspired videos, the campaign captured the tender and playful moments that define fatherhood. An original lullaby, "Light Inside of You," added a heartwarming touch, designed to resonate with Black fathers and the women in their lives. This campaign invited audiences to embrace the power of storytelling and celebrate the unique sounds and experiences that shape the journey of fatherhood.